It's incredibly difficult to stand out, particularly when you're competing against huge companies that have not only the advantage of well-known brands, but also the resources to advertise their products constantly. We live and work in an increasingly crowded world, where new competition is cropping up every day, and millions of businesses are vying for consumers' attention. Here's how you can create a press page and automate your PR process to get things moving. You don't need to be the next big thing to get press. So rest assured that, even if you're like me, just trying to make your business work one day at a time, you have a story to tell-a story that people really do want to hear. They have all the elements of our favorite stories: a scrappy underdog in a harsh world, lots of setbacks that are eventually overcome, and hard work and perseverance paying off. Because while I know that my life is pretty mundane, I also know that people love to hear tales of small business. As it turns out, though, I'm just a guy who decided to sell dog treat mix on the internet.īut that hasn't stopped me from getting my name out in the press. That might give you the impression that I'm some sort of fascinating character whose life is downright newsworthy. It led to quite a few sales, a few retail stores reaching out to me, and a proud email from my dad after one of his friends sent him the article before I did. Hi there, folks-I'm Alex, the founder of Cooper's Treats, and my business recently got covered in this Associated Press piece that was syndicated across dozens of news outlets.
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